In the area of athletics, the best of the best belong at the Olympics. But Taylor BMW thinks the cream of the automotive crop belong there as well. After all, an influx of important people requires a strong supply of VIP transportation. It seems as though the London Organizing Committee would agree. In an effort to provide the finest ride for the finest athletes, the committee has chosen BMW as an official sponsor for the London 2012 Olympics this summer.
How exactly does an automaker sponsor the world's largest athletic event? By providing the world's finest athlete transportation of course! In order to ensure that VIPs get to and fro in style, BMW will supply the Olympics with 4,000 new BMW models including 3-Series and 5-Series sedans.
For those unfamiliar with the London way of life, most city-dwellers take advantage of underground subways for transportation and avoid the traffic-heavy roads. Consequentially, this helps to make the city very green. Taking this into consideration, it may seem wrong to bring in a whole slew of vehicles that will simply add to the traffic, eat up gas and put out CO2 emissions. Well, that would be the case if BMW hadn't already thought all this through. However, the conscientious automaker has ensured that all supplied vehicles will meet London's strict greenhouse gas emissions standards. In addition, 200 of the 4,000 provided will be electric and all will be given closed-off routes to travel devoid of traffic.
Curious to learn more about this latest BMW sponsorship? If so, then be sure to follow the London 2012 Olympics as well as our Taylor BMW blog. If you have a specific question in mind, we invite you to contact our brand experts online or engage in person at 4180 Washington Rd. Evans, GA 30809-3086.