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    BMW to Test Short-Term Car Rentals

    It is already possible to drive a BMW on a short-term basis through many rental car services. Yet, Europe is arguably ahead of the game with its short-term BMW rentals available throughout cities across the continent. Available by the hour, day or week, the service has been providing luxury BMW models on a temporary basis for all sorts of customers. Critics were skeptical initially, with worry about how well the service would catch on. The answer was resoundingly positive, and enthusiasm for the program rose very quickly. Which made some BMW executives across the pond in the U.S. start contemplating: Why not create a similar program in major metro areas here?

    Without a glaring reason not to, an official decision was made. BMW Financial Services will be bringing a short-term BMW rental program to the isle of Manhattan beginning in August. The pilot program is called BMW On Demand USA and the first fleet of new BMW models ready for their short-term debut will be 100 328i sedans.

    The main difference between BMW On Demand USA and the current gamut of rental car options available to Evans, GA drivers is the presence of brand new premium cars such as the new BMW 328i sedan. This gives the fledgling program a unique edge and value proposition for clients looking for the latest and best quality short-term luxury rental. Travelers moving about the country for business or pleasure are some of the most likely to take advantage of the program, as are residents of the city who opt to avoid car ownership but need wheels on different occasions.

    As with any pilot program, if things go well it is expected BMW On Demand USA will spread out to many other U.S. cities including Boston, Chicago, LA, Miami and Washington D.C. More information about the program is accessible on the official website, bmwondemandusa.com starting in August. The website will also have updated details on model availability and pricing.

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    Categories: Rental, News

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