The Value of BMW
Compare the true cost of other luxury vehicles to the unrivaled value of a BMW.
When comparing costs, the competition may appear to offer lower monthly payments, but that's before factoring in their true cost of ownership. This 'true cost of ownership' factors in the various charges incurred over the years for routine maintenance and premium services.
With BMW you get a well-equipped model, as well as scheduled inspections, brake pads, oil service, roadside assistance, and many other valuable services with our no-cost maintenance program - and with many models, our no-cost BMW Assist™ Safety Plan - for the first four years or 50,000 miles. Not to mention a selection of vehicles that consistently receive top honors from the automotive press.
No other premium automaker offers such comprehensive benefits for no fee. Theirs all come at an extra charge. Which means their low monthly payment, isn't low after all.
Holds its value like it holds a corner.
Let's face it: A new car is a major investment. As with any investment, you want to make sure you're getting the best return possible. Mile for mile. Dollar for dollar. But when the average car loses much of its value in just the first three years, you need to take a hard look at a car's residual value in considering its overall cost. Fortunately, BMW has been recognized for its strong residual value by multiple major independent organizations, in fact:
Kelley Blue Book named the 2007 BMW 5 Series the winner of the Luxury Vehicle category in the Kelley Blue Book 2007 'Best Resale Value Awards' and the 2007 5 Series an 'Overall Top 10' leader in projected resale value.*
This isn't the first time BMW received such recognition. Kelley Blue Book has awarded BMW over ten Best Resale Value awards since they were first established in 2003, and this is the second set of wins in the Luxury Vehicle and Overall Top 10 categories in the past three years.
